Abstract

This study examines the application and development of artificial intelligence (AI) technologies in Bulgaria’s information technology sector. Drawing on a substantial body of up-to-date data from national and European institutional studies, it highlights several positive facts, achievements, and trends in this sector, which plays a significant role in the Bulgarian economy. The findings indicate that Bulgaria has steadily established itself as a regional leader in Southeastern Europe. Many technology companies in the country are now successfully creating and implementing products not only for global markets but also for specific niche markets. As a result, this rapidly developing knowledge-based economy has become an essential component of Bulgaria’s national economy.

At the same time, the study notes that the country faces several challenges that require appropriate solutions. To address these issues, the research proposes implementing specific measures to build the necessary institutional and legal framework, optimise investment attraction policies, improve the business environment, reform the education system, and develop modern communication and research infrastructure to support next-generation digital technologies.

The resolution of these challenges must be pursued systematically and consistently through the concerted efforts of society as a whole. In this way, Bulgaria can achieve the necessary scientific, expert, business, and managerial capacity to maintain its leading position in the development of artificial intelligence technologies within the context of global technological progress.

JEL: O32, O33, K24