Abstract

The Eastern Rhodopes can be considered an emerging tourism destination in Bulgaria, although several local centres possess accumulated experience in hosting visitors and developing tourism services. This article examines sustainable tourism initiatives in the Eastern Rhodopes, focusing on their economic effects and the role of natural and cultural heritage conservation as a prerequisite for long-term destination competitiveness. The region’s development prospects are closely linked to the consolidation of a coherent tourism destination, the diversification and quality upgrading of the tourism product, and strategic promotion in domestic and international markets. The paper provides a structured overview of key natural and cultural assets and discusses how local cultural-tourism initiatives are frequently operationalised through informational and promotional outputs, the enrichment of the cultural calendar, and the development of tourism infrastructure. The Eastern Rhodopes combine diverse ecosystems, a high density of archaeological sites, and layered cultural landscapes that attract visitors and researchers. Protecting these assets is essential for securing sustained economic benefits, strengthening local entrepreneurship, and ensuring intergenerational value creation through tourism.

JEL: L83, Z32