Chief Editor
  • Prof. Christina Nikolova, PhD
Editorial Board
  • Prof. Christina Nikolova, PhD - UNWE
  • Prof. Elka Todorova, DSc. - UNWE
  • Prof. Maya Lambovska, DSc. - UNWE
  • Assoc. Prof. Todor Nedev, PhD - UNWE
  • Assoc. Prof. Dorina Kabakchieva, PhD - UNWE
  • Assoc. Prof. Paskal Zhelev, PhD - UNWE
Scientific Secretary
  • Assoc. Prof. Aleksandar Valkov, PhD - UNWE
Coordinator
  • Assist. Prof. Veselina Lyubomirova, PhD - UNWE
International Editorial Board
  • Damian Stantchev, PhD
    Edinburgh NAPIER University, UK

  • Ivaylo Vassilev, PhD
    University of Southampton,UK

  • Prof. Irina Kuzmina-Merlino, PhD
    Transport and Telecommunication Institute, Riga

  • Milan Zdravkovic
    University of Niš, Serbia

  • Prof. Niculae Mihaita, PhD
    Bucharest Academy of Economic Studies, Romania

  • Prof. Ricardo Jardim-Gonçalves, PhD
    UNINOVA institute, New University of Lisbon, Portugal

  • Prof. Ing. Jaroslav Belás, PhD
    Tomas Bata University in Zlín, Czech Republic

  • Prof. John Rijsman, PhD
    Tilburg University

  • Prof. Ing. Zdenek Dvorák, PhD
    University of Zilina, Slovak Republic

  • Prof. Zoran Cekerevac, PhD
    “Union – Nikola Tesla” University in Belgrade, Serbia

Risk Management System in the Marketing of the Organization in the Conditions of Internationalization
YEARBOOK OF UNWE
year 2020
Issue 2

Risk Management System in the Marketing of the Organization in the Conditions of Internationalization

Abstract

The constant change of contemporary business conditions, increasing competition and the development of international companies give rise to the need that the employees in organizations should change their frame of thought. What is more, there is a need to manage the organization’s marketing risks in the conditions of internationalization. In search of a response to this situation, this article attempts to present a risk management system in the organization‘s marketing amidst internationalization. The article further presents the content and relevance of the system developed by the author, outlining the arguments that the author advances in favor of the establishment of such a system that adequately corresponds to (matches) the contemporary business environment.

JEL: F23, M31

Keywords

Management, internationalization, marketing risks, management of marketing risks
Download Yearbook_2020-2_No04_Kozhuharov.pdf
ABSTRACTING AND INDEXING

ISSN (print): 1312-5486
ISSN (online): 2534-8949