Chief Editor
  • Prof. Christina Nikolova, PhD
Editorial Board
  • Prof. Christina Nikolova, PhD - UNWE
  • Prof. Elka Todorova, DSc. - UNWE
  • Prof. Maya Lambovska, DSc. - UNWE
  • Assoc. Prof. Todor Nedev, PhD - UNWE
  • Assoc. Prof. Dorina Kabakchieva, PhD - UNWE
  • Assoc. Prof. Paskal Zhelev, PhD - UNWE
Scientific Secretary
  • Assoc. Prof. Aleksandar Valkov, PhD - UNWE
Coordinator
  • Assist. Prof. Veselina Lyubomirova, PhD - UNWE
International Editorial Board
  • Damian Stantchev, PhD
    Edinburgh NAPIER University, UK

  • Ivaylo Vassilev, PhD
    University of Southampton,UK

  • Prof. Irina Kuzmina-Merlino, PhD
    Transport and Telecommunication Institute, Riga

  • Milan Zdravkovic
    University of Niš, Serbia

  • Prof. Niculae Mihaita, PhD
    Bucharest Academy of Economic Studies, Romania

  • Prof. Ricardo Jardim-Gonçalves, PhD
    UNINOVA institute, New University of Lisbon, Portugal

  • Prof. Ing. Jaroslav Belás, PhD
    Tomas Bata University in Zlín, Czech Republic

  • Prof. John Rijsman, PhD
    Tilburg University

  • Prof. Ing. Zdenek Dvorák, PhD
    University of Zilina, Slovak Republic

  • Prof. Zoran Cekerevac, PhD
    “Union – Nikola Tesla” University in Belgrade, Serbia

Factors Affecting the Image of E-banking Customers in Albania (The Case of Gjirokastra Region)
YEARBOOK OF UNWE
year 2021
Issue 2

Factors Affecting the Image of E-banking Customers in Albania (The Case of Gjirokastra Region)

Abstract

Rapid expansion of e-banking in Albania in recent years has instigated many banks to design effective marketing strategies in order to promote e-banking services to its customers. The purpose of this study is to show the impact that the number of years with the bank, number of transactions, income and employment status have on customer’s image to banks. The study is based on primary data. The data were analysed using the analysis of variance where it was found that monthly income and employment status are important factors that affect the average image of customers to bank, while the number of transactions with the bank and number of years with the bank are not factors that affect the average image.

JEL: G21, D14

Keywords

employment, image, income, transactions, e-banking
Download YB.2021.2.11.pdf

ISSN (print): 1312-5486
ISSN (online): 2534-8949