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  • Prof. Christina Nikolova, PhD
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  • Prof. Christina Nikolova, PhD - UNWE
  • Prof. Elka Todorova, DSc. - UNWE
  • Prof. Maya Lambovska, DSc. - UNWE
  • Assoc. Prof. Todor Nedev, PhD - UNWE
  • Assoc. Prof. Dorina Kabakchieva, PhD - UNWE
  • Assoc. Prof. Paskal Zhelev, PhD - UNWE
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  • Assoc. Prof. Aleksandar Valkov, PhD - UNWE
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  • Assist. Prof. Veselina Lyubomirova, PhD - UNWE
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  • Damian Stantchev, PhD
    Edinburgh NAPIER University, UK

  • Ivaylo Vassilev, PhD
    University of Southampton,UK

  • Prof. Irina Kuzmina-Merlino, PhD
    Transport and Telecommunication Institute, Riga

  • Milan Zdravkovic
    University of Niš, Serbia

  • Prof. Niculae Mihaita, PhD
    Bucharest Academy of Economic Studies, Romania

  • Prof. Ricardo Jardim-Gonçalves, PhD
    UNINOVA institute, New University of Lisbon, Portugal

  • Prof. Ing. Jaroslav Belás, PhD
    Tomas Bata University in Zlín, Czech Republic

  • Prof. John Rijsman, PhD
    Tilburg University

  • Prof. Ing. Zdenek Dvorák, PhD
    University of Zilina, Slovak Republic

  • Prof. Zoran Cekerevac, PhD
    “Union – Nikola Tesla” University in Belgrade, Serbia

Tariffs, Turbulence, and Trump: The Economist’s Discourse on The US Trade War
YEARBOOK OF UNWE
year 2025
Issue 1

Tariffs, Turbulence, and Trump: The Economist’s Discourse on The US Trade War

Abstract

The major goal of this paper is to analyze how and explain why the Economist discursively constructs the U.S. tariff war initiated by the Trump administration in early 2025. Applying Critical Discourse Analysis (CDA) to commentaries published between February and March 2025, it identifies key factors for the conflict: erratic decision-making, rejection of multilateral trade norms, and the use of tariffs for non-trade objectives. These drivers expose a shift from predictable, rules-based cooperation toward ad hoc, unilateral measures that heighten global uncertainty.

The study finds that such policies generate significant economic effects, including market volatility, supply chain disruption, inflationary pressures, and weakened investor confidence. Politically, they erode trust in trade agreements, increase retaliation risks, and strain relations with allies and rivals. Structurally, they undermine global trade institutions and recall the protectionist failures of the 1930s. By refraining from explicit prescriptions, the Economist positions itself as a critical observer, framing the tariff war as a politically driven departure from stable, cooperative trade policy.

JEL: Z13, Z18

Keywords

critical discourse analysis, Donald Trump, the Economist, tariffs
Download YB.2025.1.08.pdf
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ISSN (print): 1312-5486
ISSN (online): 2534-8949