Chief Editor
  • Prof. Christina Nikolova, PhD
Editorial Board
  • Prof. Christina Nikolova, PhD - UNWE
  • Prof. Elka Todorova, DSc. - UNWE
  • Prof. Maya Lambovska, DSc. - UNWE
  • Assoc. Prof. Todor Nedev, PhD - UNWE
  • Assoc. Prof. Dorina Kabakchieva, PhD - UNWE
  • Assoc. Prof. Paskal Zhelev, PhD - UNWE
Scientific Secretary
  • Assoc. Prof. Aleksandar Valkov, PhD - UNWE
Coordinator
  • Assist. Prof. Veselina Lyubomirova, PhD - UNWE
International Editorial Board
  • Damian Stantchev, PhD
    Edinburgh NAPIER University, UK

  • Ivaylo Vassilev, PhD
    University of Southampton,UK

  • Prof. Irina Kuzmina-Merlino, PhD
    Transport and Telecommunication Institute, Riga

  • Milan Zdravkovic
    University of Niš, Serbia

  • Prof. Niculae Mihaita, PhD
    Bucharest Academy of Economic Studies, Romania

  • Prof. Ricardo Jardim-Gonçalves, PhD
    UNINOVA institute, New University of Lisbon, Portugal

  • Prof. Ing. Jaroslav Belás, PhD
    Tomas Bata University in Zlín, Czech Republic

  • Prof. John Rijsman, PhD
    Tilburg University

  • Prof. Ing. Zdenek Dvorák, PhD
    University of Zilina, Slovak Republic

  • Prof. Zoran Cekerevac, PhD
    “Union – Nikola Tesla” University in Belgrade, Serbia

Searching for the Roots of Contemporary Branding: Study of Cylinder Seals from the Dawn of Ancient Egypt
YEARBOOK OF UNWE
year 2022
Issue 1

Searching for the Roots of Contemporary Branding: Study of Cylinder Seals from the Dawn of Ancient Egypt

Abstract

The paper presents a small part of the outcome of scientific research devoted to the investigation of branding genesis. The study is focused on the cylinder seals that have been used in the economic life during the very beginning of the Egyptian state. The time scope of the study encompasses Dynasties I-III. The thorough investigation of the cylinder seals includes defining their typology on the basis of the text context engraved on them. A comparative analysis of the ancient (proto)brands versus the contemporary analogues is presented. As the research includes hundreds of seals classified in major classes, classes, cluster groups and clusters the total volume of the analysis is huge – because of that the results will be published consecutively in several publications.

JEL: M31, N00

Keywords

genesis of branding, cylinder seals, Ancient Egypt
Download YB.2022.1.02.pdf
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ISSN (print): 1312-5486
ISSN (online): 2534-8949