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YEARBOOK OF UNWE

Authorship Editorial Policy

Requirements to the contributors

Requirements to the reviewers

Chief Editor

Prof. Christina Nikolova, PhD

Editorial Board

Prof. Christina Nikolova, PhD - UNWE
Prof. Elka Todorova, DSc. - UNWE
Prof. Maya Lambovska, DSc. - UNWE
Assoc. Prof. Todor Nedev, PhD - UNWE
Assoc. Prof. Dorina Kabakchieva, PhD - UNWE
Assoc. Prof. Paskal Zhelev, PhD - UNWE

Scientific Secretary

Assoc. Prof. Aleksandar Valkov, PhD - UNWE

Coordinator

Assist. Prof. Veselina Lyubomirova, PhD - UNWE

International Editorial Board

Damian Stantchev, PhD
Edinburgh NAPIER University, UK
Ivaylo Vassilev, PhD
University of Southampton,UK
Prof. Irina Kuzmina-Merlino, PhD
Transport and Telecommunication Institute, Riga
Milan Zdravkovic
University of Niš, Serbia
Prof. Niculae Mihaita, PhD
Bucharest Academy of Economic Studies, Romania
Prof. Ricardo Jardim-Gonçalves, PhD
UNINOVA institute, New University of Lisbon, Portugal
Prof. Ing. Jaroslav Belás, PhD
Tomas Bata University in Zlín, Czech Republic
Prof. John Rijsman, PhD
Tilburg University
Prof. Ing. Zdenek Dvorák, PhD
University of Zilina, Slovak Republic
Prof. Zoran Cekerevac, PhD
“Union – Nikola Tesla” University in Belgrade, Serbia

YEARBOOK OF UNWE

YEARBOOK OF UNWE

Editorial. 100 Years of The Yearbook of the University of National and World Economy: Looking Back, Looking Ahead

Christina Nikolova
Searching for the Roots of Contemporary Branding: Study of Cylinder Seals from the Dawn of Ancient Egypt

Hristo Katrandjiev
The Statesman – A Strategic Leader

Georgi Yankov
Impact of the Covid-19 Pandemic on the Digitalization of The EU Member States

Mina Angelova, Daniela Pastarmadzhieva
The Evolution of Media Literacy in Bulgaria’s Formal and Non-Formal Education

Stella Angova, Ivan Valchanov, Maria Nikolova, Iliya Valkov, Svetla Tsankova, Georgi Minev
Synergy Panorama of the Doctoral Process

Pano Lulanski
Achievements, Contributions and Scientific Legacy of the Professors in the Accounting and Analysis Department of UNWE Dealing with Economic Activity Analysis

Rositsa Ivanova
Higher Education for Interdisciplinary Education in Sustainable Development

Tilcho Ivanov
Intensification of Macedonian Ideology at The EU’s Door

Trendafil Mitev
Vasil Levky’s Personality and Ideology: Historical Restrospections and Contemporary Interpretations

Ivaylo Hristov
100 Years of Foreingn Languages Teaching at The UNWE: Tradition and Modernity

Daniela Koch-Kozhuharova
Intellectual Property and Technology Transfer Department – 30 Years of History as an Academic Unit of the University of National and World Economy, Implementing Research and Training in The Field of Intellectual Property

Maria Markova, Dimitrina Papagalska